Colin Ferguson – Maytag Man

Maytag decided it needed an overhaul on its “Maytag Man,” which is why in 2014, they selected Colin Ferguson to be the new Maytag Man. The Character is a human embodiment of all the company’s applications, from dishwashers to washing machines.

The original repairman was goofy, but Maytag decided they wanted to rebrand the character as a more macho person. Team 180, the creative agency behind the new ad, described the “Eureka” star as “physically and personality-wise better represented the machine.” Creative director Louie Calvano described the “Then Came You” actor as a masculine man who looks like “he has strength and experience to him.”