Beyoncé – “Queen Bey” in Pepsi

Beyoncé has been a Pepsi spokesperson since 2002, but it was in 2013 when she signed a deal to expand on their decade-long relationship that left everyone wide-eyed. Considered one of the biggest celebrity endorsements, Beyoncé was allegedly paid $50 million for Pepsi to use her likeness on its products. The “Halo” hitmaker would also design merchandise for the company.

The deal came on the heels of the upcoming release of Beyoncé’s new eponymous album, to promote which she was expected to star in a new Live for Now global TV ad. She has also previously appeared in four adverts for the popular beverage.