Beck Bennett – AT&T Guy

Beck Bennett made himself a name with “SNL,” but his “It’s Not Complicated” series for AT&T commercials got many people to notice him. The comedian played an impassive interlocuter who interacts with children. In more than 20 appearances, Bennet’s character touches on what is infinity time infinity and brother-to-puppy changing machines.

The chief marketing officer of AT&T Mobility division, David Christopher, credits Bennet with making the commercial immensely successful. He speaks of Bennet positively, referring to his tone as “deferential” and his comedic timing as “awesome.” It has garnered millions of views on YouTube. Bennet’s responses to children were charming, some scripted, and some improvised.