Burning Off Those Calories

Though having a Krispy Kreme donut kiosk inside a gym could negate the entire point of exercising, the more we consider the idea, the more brilliant it seems. They give their clients doughnuts to start, then have them work off those extra calories. It all fits into a fantastic business loop.

Many attendees likely stayed around a lot longer after working out that day. Krispy Kreme received invaluable marketing, and the establishment’s patrons were motivated to work harder. Everyone benefited, making it a win-win situation. Perhaps this also explains why the crowd is working so hard on the treadmills in the backdrop.