Wait a Moment! What?

It is natural for Kim to be obsessed with SKIMS, which is a category-disruptive brand. However, she ruffled some feathers by comparing SKIMS to two of the world’s most popular brands, Nike and Apple!

During the launch of SKIMS Swim, the swimwear collection from the brand, Kim mentioned SKIMS with Apple and Nike in the same breath. While some have said it’s a delusional statement, others think SKIMS has a long way to go before anyone can make such comparisons.