Fierce Fist From an Ad

Hockey is often celebrated for its fierce energy, but who’d have guessed the inanimate fans could deliver such a punch? Thanks to a brilliantly timed photograph, a hockey player barreling into the stand appears to absorb a mighty gut punch, courtesy of a woman in a neighboring advertisement.

With his hunched body and the ad’s position, it feels like a humorous collaboration. As onlookers, one can’t help but laugh. Hockey’s reputation is hard-hitting, but now, even billboard ladies are joining the fray. Next game, players might want to watch out for the fans, real and printed. They’re both ready for some action.