A Welcoming Small-Town Farmer

Woodstock Ventures is the company behind the festival’s financing, and the enterprise still exists to this day. According to Reuters, the company is still raking in the big bucks. Their ventures wouldn’t have been possible without the farm that hosted the event.

Max Yasgur is the man who opened up his doors to host the festival. A Bethel-based farmer, Yasgur was more than welcoming to the crowd that descended on his dairy farm for the celebratory weekend. Unfortunately, his neighbors in the small town didn’t take too kindly to the event’s proportions, and they even sued him. Yasgur passed away in 1973, just four years after the historic festival.