Baccei’s Epiphany

Baccei and his collaborators believed in the commercial potential of autostereograms so much that they decided to create a sub-company just for the purpose. They continued to develop stereogram-inspired ads before turning their attention to something completely different.

Following a moment that Baccei describes as an epiphany, they decided to start selling autostereograms, and he couldn’t have been more successful… Baccei and the team picked up the name “Magic Eye” because it translated well into Japanese (one of Baccei’s favorite markets) and because it contained the word “magic.” Soon enough, every major publisher wanted a piece of the action!