As we step into 2024, the fashion zeitgeist has crowned an unexpected hero as the ultimate cool-girl emblem: tights. This season, tights are shedding their utilitarian image to emerge as the centerpiece of avant-garde style. With patterns that punctuate and colors that captivate, let's explore the top tights that are defining this year's sartorial statements. White Tights This year, white tights are shattering fashion conventions, offering a refreshing twist to the cool girl’s wardrobe. They inject a dose of modernity into any ensemble, acting as a beacon of light in the often monochrome winter landscape. Alternatively, for those dreamy weekend outings, white tights paired with light, airy dresses create an ensemble that's both eye-catching and effortlessly...

As we usher in 2024, the fashion world finds itself at a crucial crossroads. Despite its glitz and glam, the industry often lags in meeting climate targets, highlighting a pressing need for substantial change. A Stand.Earth report underscores this reality, revealing that only a fraction of major brands are on track to slash greenhouse gas emissions sufficiently to keep global warming under 1.5 degrees Celsius. But fear not, fashionistas and planet lovers alike! We're on the cusp of a transformative era where style meets sustainability. Let's dive into six groundbreaking ways the fashion industry is gearing up to become more eco-friendly this year. The Legislative Leap Forward At last, the calls for legislative action in the...

Forget Milan, forget Paris, forget New York. In 2023, the hottest fashion trends weren't confined to the four walls of a runway. They strutted down cobblestone paths, took the subway express, and sipped lattes at sidewalk cafes. This year, the streets themselves became the catwalk, and the style icons were the everyday people who dared to express themselves through their clothes. From Parisian pavements to Milanese cobblestones, we've scoured the world's sidewalks to bring you the ten street-style looks that defined 2023. These aren't just outfits; they're attitude, they're rebellion, they're the sartorial equivalent of a mic drop. So buckle up, fashionistas, and get ready to be wowed. 1. Elsa Hosk: The Parisian Paradox Imagine this:...

In the spotlight yet again, Atelier Jolie made waves as Angelina Jolie graced Vogue's digital cover in mid-2023. The Hollywood legend, known for her multifaceted talents, flaunted a custom-made white dress, which she spray-painted pink. This artistic rebellion mirrors the ethos of her brand, positioning it as a haven for fashion's avant-garde. Angelina's vision for Atelier Jolie is not just about creating fashion; it's about fostering a community for aspiring trailblazers. Join us as we dive into this exciting new venture. New Home in NYC Angelina Jolie's Atelier dreams are coming to life by establishing a physical space in the heart of New York City. Nestled at 57 Great Jones Street, this Manhattan property uniquely connects...

In a fashion-forward move, Google is introducing a groundbreaking generative AI tool to revolutionize how we try on clothes virtually. Drawing an analogy to the iconic Cher's closet preview technology from the film "Clueless," Google's latest endeavor promises to bring Hollywood magic to your online shopping experience. Virtual Try-Ons Get a Boost This cutting-edge AI tool will initially roll out in the United States, collaborating with popular brands such as Anthropologie, LOFT, H&M, and Everlane. Shoppers can easily spot eligible products by selecting the "Try On" button. With its sights set on the future, Google plans to expand this feature to more brands. A Model for Everyone While this innovative tool won't precisely show how a...

In the sprawling digital landscape of online shopping, retailers have honed their strategies into an art form, enticing customers to fill their virtual carts and swipe their credit cards with a magnetic pull. From personalized recommendations to limited-time offers, the arsenal of tricks these retailers deploy is designed to do one thing—get you to spend more. This article unveils some clever tactics online retailers employ to capture your attention and dollars. Personalization Have you ever noticed how online retailers seem to know your preferences better than you do? It's no coincidence. Retailers use sophisticated algorithms that analyze browsing and purchasing history to create personalized product recommendations. By showcasing items that align with your tastes, they increase...